Creative direction
Creative direction, on demand
Short answer
Creative direction on demand gives you a senior director who sets the visual and editorial standard, concepts campaigns, art-directs shoots and reviews the work your team and vendors produce. Fiveday provides it for a flat $5,000 a month with no contract.
Key facts
- Capability
- Creative direction
- Price
- $5,000 / month, flat
- Asset delivery
- Same day – 24 hours
- Product delivery
- 5 business days
- Who does the work
- One senior creative director
- Commitment
- Pause or cancel anytime
Creative direction inside a monthly subscription
Plenty of companies already have people making things — a freelancer, an agency, a marketing hire, a founder in Figma at midnight. What they lack is one person with the authority and taste to say this is the standard, and to hold it.
That is the role here: concepts up front, direction during, and a real review at the end instead of a thumbs-up emoji.
What gets delivered
Every request goes into one queue, worked one at a time, in your priority order. Unlimited revisions until it is right, and you own every file.
- Campaign concepts and creative territories
- Art direction for shoots, video and illustration
- Design review and feedback for in-house and agency work
- Brand approval and consistency checks before launch
- Presentation of work to founders, boards and investors
- Hands-on design whenever it is faster to just make it
Where the two roles meet
A creative director owns how it looks and feels. A VP of Brand owns what it means and whether it moves the business. Companies your size need both and can afford neither full-time.
One senior person doing both, monthly, is the whole idea behind Fiveday — favourite creative director and brand VP, in one seat.
One seat instead of three hires
A VP of Brand in the US costs roughly $220,000 to $300,000 a year, a creative director $150,000 to $200,000, and an editor or designer another $90,000 plus. Fiveday is $5,000 a month, month to month, for the judgment and the output of all three.
One senior person, one client at a time, based in Boulder, Colorado and working on Mountain Time. Pause when the pipeline is quiet, restart when it is not.
Frequently asked
Let's build the thing.
$5,000 a month. Websites and video in five business days, everything else same day to 24 hours. Pause or cancel anytime.
Or email lisa@fivedaydesign.com
Written by Lisa, founder of Fiveday — twenty years across Vimeo, Silicon Valley and Hollywood. Last updated September 2026.