Your brand VP,
on subscription.

  • E2E product deployment: 5 days
  • Branded assets: same day — up to 24 hrs
  • Made by a real human — cancel anytime.
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Three easy steps

01Book it

Brief

The call that gets us on the same page. Let's discuss your design needs, timeline, and donuts.

I need to move quickly. Pay now, talk tomorrow.
02

Build

I design and build it. No templates. Just me, your brand, and a steady supply of donuts.

03

Launch

Live URL in five business days. Key art and branded assets same day — up to 24 hrs.

What I own

Everything a creative director and a brand VP would do — strategy, identity, video, social, campaigns. A website is one element, not the job.

Same day – 24hrs

Strategy & messaging

Positioning, narrative, naming, value props and the words every page and deck runs on.

Same day – 24hrs

Brand identity

Identity systems, logos, type and colour, icon sets, motion and guidelines.

5 days

Video & editing

Brand films, demo videos, sizzle reels, podcast and testimonial edits, captions.

Same day – 24hrs

Social

Template systems, reels and cutdowns, thumbnails, channel art, campaign creative, content calendars.

Same day – 24hrs

Campaigns & decks

Launch kits, key art, pitch and investor decks, one-pagers, media kits, email.

5 days

Websites

Landing pages, full sites, microsites, intake flows. Built, deployed and tested end to end.

Landing pagesFull websitesSales pagesPricing pagesEvent pagesWaitlist pagesMicrositesLead formsAppointment pagesIntake flowsBrand systemsVisual identityBrand guidelinesLogosIcon setsFaviconsRebrandsNaming and messagingPitch decksInvestor decksOne-pagersMedia kitsSales enablementMarketing enablementEvent enablementCustom art directionFilm postersKey artEditorial layoutsPackaging conceptsVideo editingShort-form videoReels and TikTok cutdownsProduct demo videosPodcast editingVideo thumbnailsYouTube packagingWebinar recapsExplainer videosTestimonial editsGIFsAudiogramsSubtitles and captionsSocial media creativeThumbnail designChannel artPodcast cover artCampaign creativeLaunch campaignsContent calendarsContent distribution strategyLanding pagesFull websitesSales pagesPricing pagesEvent pagesWaitlist pagesMicrositesLead formsAppointment pagesIntake flowsBrand systemsVisual identityBrand guidelinesLogosIcon setsFaviconsRebrandsNaming and messagingPitch decksInvestor decksOne-pagersMedia kitsSales enablementMarketing enablementEvent enablementCustom art directionFilm postersKey artEditorial layoutsPackaging conceptsVideo editingShort-form videoReels and TikTok cutdownsProduct demo videosPodcast editingVideo thumbnailsYouTube packagingWebinar recapsExplainer videosTestimonial editsGIFsAudiogramsSubtitles and captionsSocial media creativeThumbnail designChannel artPodcast cover artCampaign creativeLaunch campaignsContent calendarsContent distribution strategy

Why me

Tired of AI slop? So am I. The tools are extraordinary — but they still need a human with taste holding the pen. That's Fiveday: a human-led, AI-supported design engine that delivers what you need, when you need it.

I spent twenty years as a media executive — Vimeo, Silicon Valley, Hollywood — deciding what shipped, what got cut, and what an audience would actually believe. That work was never about tools. It was about taste under a deadline. I build software the same way.

"AI can build you an app. It can't make it look like a real company made it."
20Years in media and product
5Business days to launch
1Client at a time

Why a subscription beats the alternatives

One flat fee. No estimates, no contracts, no headcount.

FivedayAgencyFreelancerFull-time hire
Cost$5,000/mo$15,000+/moVaries wildly$180,000/yr
Speed~5 days4–8 weeksUnpredictable3 months to hire
CommitmentCancel anytime6–12 moPer projectPermanent
ScopingNoneEvery projectEvery projectNone
Who does itMe, alwaysJunior teamDependsOne person

Cancel the month you don't need it. Come back when you do.

Recent work

Founder

Sinima

Full film tech SaaS — concept to deployment and first 100 customers.

Visit Sinima

Kids Improv Comedy Studio

Social media branding kit and class sign-up microsite.

Pearl House

Non-profit community space — elevated concept prototype for fundraising.

Case studies

The work, by industry

Brand work delivered and what changed for the client. Names shared on a call — most of this work sits under NDA.

Showing 14 projects across all industries

Media & entertainment

One title system across 40+ originals

Streaming platform, Los Angeles

Every show was being art-directed separately, so the platform read like a folder of unrelated posters rather than a channel with a point of view.

Brand work delivered

  • Master brand system and title-treatment rules
  • Key art templates for 40+ originals
  • Trailer and cutdown editing package
  • Platform tile and thumbnail kit

Outcomes

  • Art turnaround per title cut from three weeks to two days
  • One recognisable look across every tile, poster and social cut
  • Launch slate shipped on schedule with no outside agency

Media & entertainment

Festival-ready identity in one cycle

Independent documentary studio

A new studio needed to look established before its first festival circuit, with financing conversations already scheduled.

Brand work delivered

  • Studio identity, logo and motion sting
  • Financing and distribution deck
  • Sizzle reel edit
  • Launch site

Outcomes

  • Full identity and site live in five business days
  • Deck used in every financing meeting that season
  • Two distribution conversations opened off the reel

Tech

Messaging that stopped sounding like every other tool

B2B SaaS company, Series A

The product was strong and the homepage said nothing a competitor could not also say. Sales calls started with explanation instead of interest.

Brand work delivered

  • Positioning and messaging framework
  • Homepage and product-page rewrite
  • Identity refresh and component library
  • Sales deck and one-pagers

Outcomes

  • Demo requests up after the rewrite went live
  • Sales team stopped writing their own slides
  • One vocabulary across site, deck and product copy

Tech

A site that looked funded before the round closed

Developer infrastructure startup

An AI-assembled site was technically fine and read as a template, which was costing credibility with technical buyers.

Brand work delivered

  • Brand identity and documentation styling
  • Marketing site build
  • Launch campaign assets
  • Investor deck

Outcomes

  • Site rebuilt and shipped in five business days
  • Launch day traffic converted at a higher signup rate
  • Same system reused for the next two product launches

Retail

Packaging, site and social pulling in one direction

Direct-to-consumer brand

Packaging, ads and the store had each been made by a different freelancer, so returning customers were not recognising the brand.

Brand work delivered

  • Brand identity and packaging system
  • Ecommerce storefront design
  • Monthly social and paid creative
  • Product photography art direction

Outcomes

  • Consistent shelf, ad and store presence for the first time
  • Creative turnaround for new drops down to same day
  • Ad creative refreshed weekly instead of quarterly

Retail

A system a store team could run without a designer

Specialty retailer, multi-location

Store openings kept stalling on signage and collateral that had to be custom-made each time.

Brand work delivered

  • Signage and in-store graphics system
  • Print and collateral templates
  • Location landing pages
  • Seasonal campaign kit

Outcomes

  • New-location collateral produced in a day, not weeks
  • Store managers self-serve from templates
  • One visual standard across every location

Cybersecurity

Serious without the usual dark-hoodie clichés

Security platform, enterprise sales

Enterprise buyers were reading the brand as early-stage, which slowed procurement and security reviews.

Brand work delivered

  • Brand strategy and trust messaging
  • Identity system and iconography
  • Site rebuild with a resources hub
  • Sales and technical decks

Outcomes

  • Procurement conversations opened with fewer credibility questions
  • One deck standard across the sales team
  • Content hub shipped with the rebrand rather than months later

Cybersecurity

Conference presence built in a week

Threat-intelligence company

A booth, a keynote and a launch all landed in the same month with nothing designed.

Brand work delivered

  • Booth and environmental graphics
  • Keynote deck design
  • Launch video and short-form cuts
  • Landing page and follow-up email design

Outcomes

  • Entire conference package delivered inside one month's subscription
  • Keynote clips reused across social for the following quarter
  • Lead-capture page live before the event opened

Health & wellness

Clinical credibility without the cold hospital look

Wellness brand, DTC and clinic

The brand had to reassure regulated partners and still feel like something a person would want in their home.

Brand work delivered

  • Brand identity and tone of voice
  • Packaging and label system
  • Site and booking flow design
  • Patient-facing print and social

Outcomes

  • Consistent brand across clinic, packaging and web
  • Booking flow simplified to fewer steps
  • Partner materials approved without redesign rounds

Health & wellness

An app that finally looked like the care it delivered

Digital health app

Users trusted the clinicians and not the interface, and the mismatch showed up in onboarding drop-off.

Brand work delivered

  • Product UI design system
  • Onboarding flow redesign
  • App store and marketing assets
  • Explainer video and short-form edits

Outcomes

  • Onboarding completion improved after the redesign
  • Design system reused by the in-house engineering team
  • Store listing refreshed with matching creative

Real estate

A property brand that sold before the building opened

Development group

Pre-leasing began with renders, a spreadsheet and no story to tell prospective tenants.

Brand work delivered

  • Property brand and naming direction
  • Leasing brochure and print package
  • Sales site with unit inquiry flow
  • Walkthrough video edit

Outcomes

  • Leasing materials ready ahead of the pre-leasing window
  • One brand across signage, brochure and site
  • Broker inquiries handled through the new site

Real estate

Agents stopped making their own flyers

Boutique brokerage

Every agent had a different logo variant and a different flyer, and the brokerage brand disappeared underneath them.

Brand work delivered

  • Brokerage identity refresh
  • Agent collateral template system
  • Listing site design
  • Social content package

Outcomes

  • Agents producing on-brand listings in minutes
  • Single identity across every listing and sign
  • Listing pages published same day

Hospitality

From lobby signage to booking confirmation

Independent hotel

Guests met four different versions of the brand between the street, the room and the emailed receipt.

Brand work delivered

  • Hotel identity and signage system
  • Guest print collateral and menus
  • Booking site design
  • Property film and social content

Outcomes

  • Continuous brand from arrival through post-stay email
  • Direct booking site live in five business days
  • Property film reused across every channel

Hospitality

Three concepts, one recognisable owner

Restaurant group

The group wanted each restaurant to keep its own personality while still reading as part of the same house.

Brand work delivered

  • Parent and sub-brand identity architecture
  • Menu and print systems for three concepts
  • Reservation site builds
  • Recurring social and short-form video

Outcomes

  • Three concepts launched off one system
  • Menu updates produced in-house from templates
  • Weekly social shipped without an agency retainer

A real product. Live in five days — with the creative to match.

Sites, apps, decks, brand systems, print — cross-platform deliverables from one subscription. Most AI-built work looks AI-built. Mine doesn't.

Start now — $5,000/moPause or cancel anytime.

The stack

What I build with

Production-grade engineering, industry-standard design, and the AI tooling that keeps the turnaround honest.

Product & engineering

  • React
  • TypeScript
  • Tailwind CSS
  • Vite
  • Postgres
  • Edge functions
  • Stripe
  • Sinima

Design & craft

  • My own hands
  • Adobe Creative Cloud
  • Procreate
  • Canva
  • CapCut
  • Runway
  • ElevenLabs
  • Figma-grade design systems

Thinking & ops

  • My own brain
  • Claude
  • Perplexity
  • Google Workspace
  • Google Drive
  • Slack

The printed side

Campaign art, covers, and event identity. Not code — judgment. The same eye that decides what your product looks like.

Vimeo Global Demand Gen 2025 campaign key art
01Vimeo — Global Demand GenCampaign key art and global launch system.
Think. Script. Cut. Ship. book cover held in hands
02Think. Script. Cut. Ship.Cover design and typographic system for the book.
CABA 2025 Creator and Brand Assembly event poster
03CABA 2025Event identity, poster, and social kit.
Creative

Decks, logos, icons, avatars

Frictionless, human-made, delivered on time. Endless possibilities (and donuts).

Twenty years of pitching inside Vimeo, Silicon Valley and Hollywood rooms — decks built narrative-first, plus marks, icon sets and avatars drawn for your build, never pulled from a library. Same-day turnaround. This is the part AI still can't fake.

Custom logo animation
Custom 3D icon set animation
Custom illustrated avatar animation

One subscription, endless possibilities

No tiers, no add-ons, no surprise invoices.

Fiveday Members Club card — monthly donuts included
Start today

Join
Fiveday

Monthly Club

Pause or cancel anytime

$5,000/month

Billed monthly. First request starts the same week.

Included
  • Unlimited requests in your queue
  • One request built at a time
  • Product delivery in five days
  • Asset delivery same day — up to 24 hrs
  • Reorder your queue anytime
  • Unlimited revisions until it's right
  • Live, hosted, and yours to keep
  • Direct access to me, not a team
  • Gourmet donuts delivered monthly
Join today — $5,000/mo

No call needed. In a hurry? Pay now, talk tomorrow — you'll go straight to the onboarding brief and we'll book the kickoff after.

Complimentary gourmet donuts delivered monthly — we collect your address at intake. Cancel anytime, 7-day money-back.

Pause anytime

Freeze your plan and your unused days stay banked. Pick it up whenever.

Try it for a week

Not loving it in the first seven days? Full money-back, no questions.

What Fiveday is, in one paragraph

Fiveday is a brand subscription for founders — a fractional brand VP on a flat $5,000 a month. One senior designer with twenty years in media handles an unlimited request queue one item at a time: websites and video shipped in five business days, decks, logos, icons, key art and social same day to 24 hours. No contract, no scoping calls, pause or cancel anytime, 7-day money-back guarantee.

Common questions

Boulder, Colorado

A brand studio in Boulder

Fiveday is a virtual-first studio based in Boulder, CO 80302, working on Mountain Time with founders across Boulder, Louisville, Lafayette, Superior, Erie, Longmont, Broomfield, Niwot, Gunbarrel and the Denver metro. Same-zone replies during the working day, in-person kickoffs around Boulder and Denver when they help, and the same five-day clock wherever you sit.

Let's build the thing

Start today. Cancel any time, full refund before delivery if you need to switch things up.

Start today

Not ready yet? Drop your email and I'll tell you when the next slot opens.

Or email lisa@fivedaydesign.com