Identity & design systems
An identity system, not a logo file
Short answer
Brand identity design on subscription gives you a full system — logo, typography, colour, layout rules, motion and usage guidelines — built by one senior designer for a flat $5,000 a month. Logos and assets land same day to 24 hours, and you own every source file.
Key facts
- Capability
- Identity & design systems
- Price
- $5,000 / month, flat
- Asset delivery
- Same day – 24 hours
- Product delivery
- 5 business days
- Who does the work
- One senior creative director
- Commitment
- Pause or cancel anytime
Identity & design systems inside a monthly subscription
A logo is roughly five percent of an identity. The other ninety-five is the type scale, the colour behaviour, the grid, the photography direction, the motion language and the rules that keep a deck, an app screen and a trade-show banner looking related.
Every surface is designed by the same person, so consistency is a by-product rather than a policing job.
What gets delivered
Every request goes into one queue, worked one at a time, in your priority order. Unlimited revisions until it is right, and you own every file.
- Logo, lockups, marks and favicon set
- Typography and colour systems built for screen and print
- Layout grids, iconography and illustration direction
- Motion language for video, UI and social
- Brand guidelines with real applications
- Templates for decks, docs, email and social
What a Creative Director does here
A creative director makes the taste calls: which idea is the strong one, what to cut, and when something is finished. They hold one visual point of view across every piece so the brand accumulates rather than resets.
Rented monthly, that means your identity is maintained and extended as you grow, not frozen in a PDF from launch week.
One seat instead of three hires
A VP of Brand in the US costs roughly $220,000 to $300,000 a year, a creative director $150,000 to $200,000, and an editor or designer another $90,000 plus. Fiveday is $5,000 a month, month to month, for the judgment and the output of all three.
One senior person, one client at a time, based in Boulder, Colorado and working on Mountain Time. Pause when the pipeline is quiet, restart when it is not.
Frequently asked
Let's build the thing.
$5,000 a month. Websites and video in five business days, everything else same day to 24 hours. Pause or cancel anytime.
Or email lisa@fivedaydesign.com
Written by Lisa, founder of Fiveday — twenty years across Vimeo, Silicon Valley and Hollywood. Last updated September 2026.