Case studies

Brand work, and what it changed

Filter by industry to see the work delivered and the outcome it produced. Most of this work sits under NDA, so clients are described rather than named — I'll walk you through the specifics on a call.

Showing 14 projects across all industries

Media & entertainment

One title system across 40+ originals

Streaming platform, Los Angeles

Every show was being art-directed separately, so the platform read like a folder of unrelated posters rather than a channel with a point of view.

Brand work delivered

  • Master brand system and title-treatment rules
  • Key art templates for 40+ originals
  • Trailer and cutdown editing package
  • Platform tile and thumbnail kit

Outcomes

  • Art turnaround per title cut from three weeks to two days
  • One recognisable look across every tile, poster and social cut
  • Launch slate shipped on schedule with no outside agency

Media & entertainment

Festival-ready identity in one cycle

Independent documentary studio

A new studio needed to look established before its first festival circuit, with financing conversations already scheduled.

Brand work delivered

  • Studio identity, logo and motion sting
  • Financing and distribution deck
  • Sizzle reel edit
  • Launch site

Outcomes

  • Full identity and site live in five business days
  • Deck used in every financing meeting that season
  • Two distribution conversations opened off the reel

Tech

Messaging that stopped sounding like every other tool

B2B SaaS company, Series A

The product was strong and the homepage said nothing a competitor could not also say. Sales calls started with explanation instead of interest.

Brand work delivered

  • Positioning and messaging framework
  • Homepage and product-page rewrite
  • Identity refresh and component library
  • Sales deck and one-pagers

Outcomes

  • Demo requests up after the rewrite went live
  • Sales team stopped writing their own slides
  • One vocabulary across site, deck and product copy

Tech

A site that looked funded before the round closed

Developer infrastructure startup

An AI-assembled site was technically fine and read as a template, which was costing credibility with technical buyers.

Brand work delivered

  • Brand identity and documentation styling
  • Marketing site build
  • Launch campaign assets
  • Investor deck

Outcomes

  • Site rebuilt and shipped in five business days
  • Launch day traffic converted at a higher signup rate
  • Same system reused for the next two product launches

Retail

Packaging, site and social pulling in one direction

Direct-to-consumer brand

Packaging, ads and the store had each been made by a different freelancer, so returning customers were not recognising the brand.

Brand work delivered

  • Brand identity and packaging system
  • Ecommerce storefront design
  • Monthly social and paid creative
  • Product photography art direction

Outcomes

  • Consistent shelf, ad and store presence for the first time
  • Creative turnaround for new drops down to same day
  • Ad creative refreshed weekly instead of quarterly

Retail

A system a store team could run without a designer

Specialty retailer, multi-location

Store openings kept stalling on signage and collateral that had to be custom-made each time.

Brand work delivered

  • Signage and in-store graphics system
  • Print and collateral templates
  • Location landing pages
  • Seasonal campaign kit

Outcomes

  • New-location collateral produced in a day, not weeks
  • Store managers self-serve from templates
  • One visual standard across every location

Cybersecurity

Serious without the usual dark-hoodie clichés

Security platform, enterprise sales

Enterprise buyers were reading the brand as early-stage, which slowed procurement and security reviews.

Brand work delivered

  • Brand strategy and trust messaging
  • Identity system and iconography
  • Site rebuild with a resources hub
  • Sales and technical decks

Outcomes

  • Procurement conversations opened with fewer credibility questions
  • One deck standard across the sales team
  • Content hub shipped with the rebrand rather than months later

Cybersecurity

Conference presence built in a week

Threat-intelligence company

A booth, a keynote and a launch all landed in the same month with nothing designed.

Brand work delivered

  • Booth and environmental graphics
  • Keynote deck design
  • Launch video and short-form cuts
  • Landing page and follow-up email design

Outcomes

  • Entire conference package delivered inside one month's subscription
  • Keynote clips reused across social for the following quarter
  • Lead-capture page live before the event opened

Health & wellness

Clinical credibility without the cold hospital look

Wellness brand, DTC and clinic

The brand had to reassure regulated partners and still feel like something a person would want in their home.

Brand work delivered

  • Brand identity and tone of voice
  • Packaging and label system
  • Site and booking flow design
  • Patient-facing print and social

Outcomes

  • Consistent brand across clinic, packaging and web
  • Booking flow simplified to fewer steps
  • Partner materials approved without redesign rounds

Health & wellness

An app that finally looked like the care it delivered

Digital health app

Users trusted the clinicians and not the interface, and the mismatch showed up in onboarding drop-off.

Brand work delivered

  • Product UI design system
  • Onboarding flow redesign
  • App store and marketing assets
  • Explainer video and short-form edits

Outcomes

  • Onboarding completion improved after the redesign
  • Design system reused by the in-house engineering team
  • Store listing refreshed with matching creative

Real estate

A property brand that sold before the building opened

Development group

Pre-leasing began with renders, a spreadsheet and no story to tell prospective tenants.

Brand work delivered

  • Property brand and naming direction
  • Leasing brochure and print package
  • Sales site with unit inquiry flow
  • Walkthrough video edit

Outcomes

  • Leasing materials ready ahead of the pre-leasing window
  • One brand across signage, brochure and site
  • Broker inquiries handled through the new site

Real estate

Agents stopped making their own flyers

Boutique brokerage

Every agent had a different logo variant and a different flyer, and the brokerage brand disappeared underneath them.

Brand work delivered

  • Brokerage identity refresh
  • Agent collateral template system
  • Listing site design
  • Social content package

Outcomes

  • Agents producing on-brand listings in minutes
  • Single identity across every listing and sign
  • Listing pages published same day

Hospitality

From lobby signage to booking confirmation

Independent hotel

Guests met four different versions of the brand between the street, the room and the emailed receipt.

Brand work delivered

  • Hotel identity and signage system
  • Guest print collateral and menus
  • Booking site design
  • Property film and social content

Outcomes

  • Continuous brand from arrival through post-stay email
  • Direct booking site live in five business days
  • Property film reused across every channel

Hospitality

Three concepts, one recognisable owner

Restaurant group

The group wanted each restaurant to keep its own personality while still reading as part of the same house.

Brand work delivered

  • Parent and sub-brand identity architecture
  • Menu and print systems for three concepts
  • Reservation site builds
  • Recurring social and short-form video

Outcomes

  • Three concepts launched off one system
  • Menu updates produced in-house from templates
  • Weekly social shipped without an agency retainer