Strategy & messaging
Positioning and messaging written, not workshopped
Short answer
Brand strategy on subscription means a senior brand leader defines your positioning, narrative and message architecture, then writes the actual copy that ships. Fiveday delivers it for a flat $5,000 a month, first drafts same day to 24 hours, with no strategy deck left sitting unused.
Key facts
- Capability
- Strategy & messaging
- Price
- $5,000 / month, flat
- Asset delivery
- Same day – 24 hours
- Product delivery
- 5 business days
- Who does the work
- One senior creative director
- Commitment
- Pause or cancel anytime
Strategy & messaging inside a monthly subscription
Most strategy engagements end at a deck. Someone senior tells you who you are, hands over a slide called Messaging Pillars, and the team is left to translate it into a homepage, a sales email and a founder's LinkedIn post. That translation is where the work usually dies.
Here the person who sets the position writes the lines that go live. Positioning, the narrative arc, the naming, the value props, the objection handling, the tone — then straight into the page, the deck and the video script.
What gets delivered
Every request goes into one queue, worked one at a time, in your priority order. Unlimited revisions until it is right, and you own every file.
- Positioning statement and competitive frame
- Message architecture: hero line, proof, objections, calls to action
- Brand narrative and founder story
- Naming and tagline work
- Voice and tone guide with real examples, not adjectives
- Website, deck, email and ad copy written from it
What a Brand VP does here
A VP of Brand owns what the company means before anyone argues about a logo. They decide the one thing you are, defend it against every well-meaning addition, and make sure sales, product and marketing say it the same way.
That ownership is what you are renting: judgment about what to say and the discipline to keep saying it, applied every week rather than once a year.
One seat instead of three hires
A VP of Brand in the US costs roughly $220,000 to $300,000 a year, a creative director $150,000 to $200,000, and an editor or designer another $90,000 plus. Fiveday is $5,000 a month, month to month, for the judgment and the output of all three.
One senior person, one client at a time, based in Boulder, Colorado and working on Mountain Time. Pause when the pipeline is quiet, restart when it is not.
Frequently asked
Let's build the thing.
$5,000 a month. Websites and video in five business days, everything else same day to 24 hours. Pause or cancel anytime.
Or email lisa@fivedaydesign.com
Written by Lisa, founder of Fiveday — twenty years across Vimeo, Silicon Valley and Hollywood. Last updated September 2026.