Brand subscription
A brand subscription for founders, run by one person
Short answer
A brand subscription is a flat monthly fee that gives you continuous access to a senior designer instead of hiring an agency per project. Fiveday costs $5,000 a month, unlimited requests handled one at a time, websites and video in five business days, key art and decks same day to 24 hours, cancel anytime.
Key facts
- Price
- $5,000 / month, flat
- Product delivery
- 5 business days
- Asset delivery
- Same day – 24 hours
- Commitment
- Pause or cancel anytime
- Who does the work
- One senior designer
- Guarantee
- 7-day money-back
What a brand subscription actually is
A brand subscription replaces the scope-estimate-invoice cycle with a flat monthly fee. You keep a queue of requests, one gets built at a time, and the work continues for as long as the subscription is active. There is no statement of work, no change order and no per-project negotiation.
The model started in design subscriptions — unlimited design for a monthly price — but a brand subscription goes further than production. It includes the judgment layer: positioning language, visual direction, what to build next and what to cut. That is the part most founders are actually missing.
- Flat monthly price, billed month to month
- Unlimited requests in the queue, one active at a time
- Unlimited revisions until the work is right
- You own everything on delivery — files, source, repository
What's in the queue
Six lanes cover almost everything an early company needs to look established: websites and product surfaces, brand systems, decks, art direction, video and social.
- Websites: full, functional deployment in five business days, tested end to end
- Brand: logo and brand system design, type, colour, usage rules
- Decks: investor decks, sales enablement, marketing and event enablement
- Art direction: key art, campaign visuals, launch and PR kits
- Video: short-form editing, product demos, reels
- Social: templates, avatars, icons, profile systems
Who a monthly brand service fits
It fits founders with continuous design demand and no in-house designer: pre-seed and seed startups, solo founders raising, creators turning an audience into a business, and small teams shipping every week.
It does not fit companies that need one logo and nothing else. A single project is cheaper as a project. The subscription pays for itself when the second, fifth and twentieth request arrive in the same quarter.
How the month runs
Book a 15-minute call or check out directly. Either way we hold a kickoff briefing before work starts, then you fill an onboarding brief that captures the company, the current brand, the first request and what's coming next.
After that it's a rhythm: request in, work out, notes in one batch, next request starts. Most subscribers keep three to five items queued and never think about scoping again.
Brand subscription vs the alternatives
| Fiveday | Agency | Freelancer | Full-time hire | |
|---|---|---|---|---|
| Monthly cost | $5,000 | $15,000+ | Varies wildly | ~$15,000 |
| Time to first work | Days | 4–8 weeks | Unpredictable | 3 months |
| Commitment | Cancel anytime | 6–12 months | Per project | Permanent |
| Scoping overhead | None | Every project | Every project | None |
| Who does the work | One senior | Junior team | Depends | One person |
Frequently asked
Let's build the thing.
$5,000 a month. Websites and video in five business days, everything else same day to 72 hours. Pause or cancel anytime.
Or email lisa@fivedaydesign.com
Written by Lisa, founder of Fiveday — twenty years across Vimeo, Silicon Valley and Hollywood. Last updated August 2026.